Business growth
SEO strategies freelancers can use to bring in new business
Your visibility on search engines like Google can make it much easier to bring in new leads, but its hard to outrank your competitors. In this Freelance Legends episode, we speak with SEO expert Liam Carnahan about the strategies sole traders can use to bring in more organic traffic.
Your career
The Future of Freelancing: 5 predictions for 2021 and beyond
2020 was a year that transformed virtually everything about how we live our lives. Now the vaccine is being rolled out, some aspects of life may return to normal as early as the middle of this year. But the working world has likely changed forever—especially for freelancers and sole traders.
Business growth
How to improve your pitch strike rate and bring in more clients
Your success as a freelancer depends largely on how well you can pitch your business. When you’re just starting out, it can be a confusing, and time-consuming process. We spoke with pitching pro Lindy Alexander to hear about her foolproof methods for increasing her pitch strike rate.
Your career
How to choose a business name that makes an impression
Trying to come up with a clever, memorable name for your business is no easy feat. It’s a decision that many freelancers and sole traders agonise over. Our tips will help you land on a name that’s perfect for your business.
Your career
5 business tips to start 2021 off on the right foot
With 2020 squarely in the rearview mirror, it’s time to start planning for a new year with new opportunities. If you’re hoping to make the most of 2021 for your business, try out some of these tips to get off on the right foot.
Business growth
How to qualify leads and get rid of tyre-kickers
As you grow your business, you’ll come across time-wasters who can’t afford your rates or constantly find excuses to avoid closing a sale. Thankfully, you can sidestep these tyre-kickers with the proper know-how.